Una Carlin

Carlin Creative

Una Carlin

Carlin Creative

Una Carlin is a marketing, communications, media relations, crisis, reputation and event management expert and runs her own consultancy, Carlin Creative.

She has set this up, not as another PR agency but as a boutique, highly specialised service built around her own unique skills, talent and experience having worked for over 25-years in the creative industries holding senior marketing communications roles at Channel 4 Television, ITV and the BBC in Northern Ireland and English Regions.

Career highlights include launching Channel 4 in the Nations and Regions, managing an ‘In the Heart of the City’ campaign to promote BBC Birmingham’s move from its outdated Pebble Mill Studios to new state-of-the-art broadcasting facilities in Birmingham City Centre.

Una also managed media relations for BBC NI’s Iris Robinson Story for Spotlight and Panorama, promoted and managed reputation on the Troubles related drama Five Minutes of Heaven with Liam Neeson and Jimmy Nesbitt and managed media relations on the documentary series, Facing the Truth with Archbishop Desmond Tutu.

Campaigns outside BBC include, Rory McIroy’s Dubai Duty Free Irish Open support for Cancer Fund for Children; an impactful #TimeMatters campaign for emerging NI pancreatic cancer charity NIPANC for World Pancreatic Cancer Month in November and two campaigns and an event for the Linen Hall Library’s extraORDINARYwomen project and Enlightenment Festival.

Stay Ahead on social media at this year's Social Media Savvy conference.

Get your Early Bird Ticket now!

David Levin

David Levin

Things Content Makers Can Learn From Hip-Hop

David Levin is a writer, tone-of-voice specialist and agency founder whose career took off after he set up a Twitter account for his local pub which gained a cult following, won Time Out’s Twitter Account of the Year and led him accidentally to becoming the UK’s first professional tweeter.

His social agency, That Lot, which he started with a bloke off the telly, hired platform specialists and ran feeds for the likes of Spotofy, Amazon and Have I Got News For You.

David is a regular speaker at Social Media Week, previously ran The Guardian’s Social Masterclass and recently led content inspo sessions at TikTok HQ.

He recently moved to Northern Ireland, had his mini-moon at the Galgorm after getting married down the road, so he’s basically a local.

Things Content Makers Can Learn From Hip-Hop

Hop-Hop has just turned 50. To celebrate the meteoric rise of the planet’s favourite genre, agency founder and storytelling obsessive, David Levin, looks at the lessons content makers and marketers should learn from hip-hop, covering areas such as sharp wordplay, remix culture and silencing the haters. May contain lols.

Anita Wong

Anita Wong

Midlife Tubers

From Views to Conversions: Maximizing Your Business Impact on YouTube

What can we expect to learn from Anita’s talk?

Attendees will gain a deep understanding of YouTube’s role as a dynamic marketing platform. You will discover how leveraging YouTube can significantly amplify business visibility and generate valuable leads. Through tailored strategies, participants will learn to craft compelling content tailored to their specific audience and business objectives.

Practical insights into channel optimisation and audience engagement techniques will empower attendees to build and expand their YouTube presence effectively. Moreover, the session will delve into converting views into actionable outcomes, utilising lead generation and conversion strategies.

Real client case studies will illuminate best practices, offering actionable insights for immediate implementation.

Participants will be equipped with the knowledge and tools to harness the full potential of YouTube, driving tangible business growth and success and moreover be excited about getting started for themselves or their clients.