Peter Craven

founder and Creative Director of BlueSky Video Marketing

Peter Craven

founder and Creative Director of BlueSky Video Marketing

Social Media Savvy 2022

Speaker Bio:

Peter Craven is the founder and Creative Director of BlueSky Video Marketing – a video marketing agency established in 2017 to help people use video to build awareness, generate new opportunities and win new business.

Formed after Peter spent 20 years working in global marketing roles, the agency was established to deliver video production and marketing services in a way that gave marketers the tools they need to deliver successful campaigns across a variety of different channels.

BlueSky Video Marketing now serves customers in Ireland, UK, Sweden, USA and Canada.

Presentation title options:

Option #1
Do video yourself – but better.

Option #2
Making shapes – the video formats that work best on different platforms (and why it matters)

Option #3
** The videos you need to make in 2022 **

David Levin

David Levin

Things Content Makers Can Learn From Hip-Hop

David Levin is a writer, tone-of-voice specialist and agency founder whose career took off after he set up a Twitter account for his local pub which gained a cult following, won Time Out’s Twitter Account of the Year and led him accidentally to becoming the UK’s first professional tweeter.

His social agency, That Lot, which he started with a bloke off the telly, hired platform specialists and ran feeds for the likes of Spotofy, Amazon and Have I Got News For You.

David is a regular speaker at Social Media Week, previously ran The Guardian’s Social Masterclass and recently led content inspo sessions at TikTok HQ.

He recently moved to Northern Ireland, had his mini-moon at the Galgorm after getting married down the road, so he’s basically a local.

Things Content Makers Can Learn From Hip-Hop

Hop-Hop has just turned 50. To celebrate the meteoric rise of the planet’s favourite genre, agency founder and storytelling obsessive, David Levin, looks at the lessons content makers and marketers should learn from hip-hop, covering areas such as sharp wordplay, remix culture and silencing the haters. May contain lols.

Anita Wong

Anita Wong

Midlife Tubers

From Views to Conversions: Maximizing Your Business Impact on YouTube

What can we expect to learn from Anita’s talk?

Attendees will gain a deep understanding of YouTube’s role as a dynamic marketing platform. You will discover how leveraging YouTube can significantly amplify business visibility and generate valuable leads. Through tailored strategies, participants will learn to craft compelling content tailored to their specific audience and business objectives.

Practical insights into channel optimisation and audience engagement techniques will empower attendees to build and expand their YouTube presence effectively. Moreover, the session will delve into converting views into actionable outcomes, utilising lead generation and conversion strategies.

Real client case studies will illuminate best practices, offering actionable insights for immediate implementation.

Participants will be equipped with the knowledge and tools to harness the full potential of YouTube, driving tangible business growth and success and moreover be excited about getting started for themselves or their clients.