Social Media Savvy 2003

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In June 2023 we welcomed over 100 attendees in person and online to the Social Media Savvy conference.

The theme for the event was “Social Media for Good & Growth” and the incredible speaker lineup featured:

Ashleigh Watson – shared tips on creating a strategy and content planning
Sam Marshall – educated us on inclusivity in social media marketing
Jane Roper – shared knowledge on marketing strategy
James Griffiths – made us think how we should protect your brand reputation
Samantha Kelly – gave us top tips on going global on LinkedIn and Twitter
Una Carlin – the live launch of “Pedal the Periphery” NIPANC campaign
Shirley Palmer – challenged us to re-imagine our social media
Peter Craven FCIM – how one tweet raised over £1M for dementia charities
Alan Wallace – how small businesses can use TikTok for good & growth
Shannon Rowan – shared how Denman Brush use trends & social media
Alan Mahon – got us to think about our purpose and shared the Brewgooder story.

More To Explore

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David Levin

David Levin

Things Content Makers Can Learn From Hip-Hop

David Levin is a writer, tone-of-voice specialist and agency founder whose career took off after he set up a Twitter account for his local pub which gained a cult following, won Time Out’s Twitter Account of the Year and led him accidentally to becoming the UK’s first professional tweeter.

His social agency, That Lot, which he started with a bloke off the telly, hired platform specialists and ran feeds for the likes of Spotofy, Amazon and Have I Got News For You.

David is a regular speaker at Social Media Week, previously ran The Guardian’s Social Masterclass and recently led content inspo sessions at TikTok HQ.

He recently moved to Northern Ireland, had his mini-moon at the Galgorm after getting married down the road, so he’s basically a local.

Things Content Makers Can Learn From Hip-Hop

Hop-Hop has just turned 50. To celebrate the meteoric rise of the planet’s favourite genre, agency founder and storytelling obsessive, David Levin, looks at the lessons content makers and marketers should learn from hip-hop, covering areas such as sharp wordplay, remix culture and silencing the haters. May contain lols.

Anita Wong

Anita Wong

Midlife Tubers

From Views to Conversions: Maximizing Your Business Impact on YouTube

What can we expect to learn from Anita’s talk?

Attendees will gain a deep understanding of YouTube’s role as a dynamic marketing platform. You will discover how leveraging YouTube can significantly amplify business visibility and generate valuable leads. Through tailored strategies, participants will learn to craft compelling content tailored to their specific audience and business objectives.

Practical insights into channel optimisation and audience engagement techniques will empower attendees to build and expand their YouTube presence effectively. Moreover, the session will delve into converting views into actionable outcomes, utilising lead generation and conversion strategies.

Real client case studies will illuminate best practices, offering actionable insights for immediate implementation.

Participants will be equipped with the knowledge and tools to harness the full potential of YouTube, driving tangible business growth and success and moreover be excited about getting started for themselves or their clients.