Social Media Savvy 2023

Social Media For Good

Thursday 1st June 2023 

Event Details

Ticket Prices

Whats Included (In Person Ticket)

Social Media Savvy focuses on providing the latest social media updates, trends and information to help small business owners, entrepreneurs, agencies, freelancers and creators in social media marketing do their jobs better. 

This year’s conference returns once again to the iconic Titanic Hotel Belfast on Thursday 1 June with another amazing lineup of speakers to learn from. The conference is a mix of talks, panel discussions, case studies and practical mini-workshop style sessions.

Are You Ready To Be Inspired?

To find out more about key social media trends?

To learn how you can use social media for good and to grow your business?

The Speakers

Alan Mahon

Jane Roper

Sam Marshall

Samantha Kelly

Shirley Palmer

Peter Craven

Una Carlin

Alan Wallace

Ashleigh Watson

Shannon Rowan

James Griffiths

With thanks to our sponsors

Copper Square

Specialising in social media strategy, content management and training; we may be a small agency, but we can make a big difference by applying our specialist knowledge in social media marketing, content and social media skills training to help entrepreneurs and businesses succeed.



feedalpha is a social media marketing agency with years of experience managing clients' accounts on several social media platforms

Reviews on our 2022 Event


Social Media Savvy focuses on providing the latest social media updates, trends and information to help brands, agencies, freelancers and creators in social media marketing do their jobs better.

No matter the level you’re at – whether you’re a student, social media executive, small business owner, content creator or entrepreneur, you will leave with practical tips that you can implement straight away.

This year’s conference returns to the iconic Titanic Hotel Belfast with another amazing line up of speakers to learn from. The conference is a mix of talks, in conversation with, case studies and practical mini-workshop style sessions.

Alan Mahon

Alan Mahon

Co-Founder Brewgooder

The Importance of WHY?

Belfast-born Alan Mahon is the Founder of Brewgooder, a purpose-driven brewery which was the UK’s fastest growing beer brand in 2022. Alan started the social business in 2015, at the age of 26, after contracting a parasite from drinking water on a trip to Nepal. 

Now a £2m company, Brewgooder has helped around 100,000 people through 140 projects worldwide, providing clean water and food to those in need. 

With the environment, social justice and water at its core, the company has been recognised as a ‘B Corp Best’ for the World Brewery for three consecutive years. 

Outside of Brewgooder, Alan is a Trustee of children’s mental health charity Tiny Changes and was recognised by the Big Issue as one of their Top 100 Changemakers. 

He will share the Brewgooder story and his observations on the ‘importance of why’, distributed power, vulnerability, ego and leadership as a force for good.

Jane Roper

Jane Roper

Marketing & Communications department of Co-Ownership

Focusing on sales won’t grow your business

When we think of growth, we think of increased sales. However, that won’t necessarily grow your business in the long term. If you are serious about growing your business, then you need to invest in your brand, and no, that’s not just your logo.  In my talk ‘Focusing on sales won’t grow your business’ we will go back to the basics of understanding what a brand is, and more importantly, isn’t, and why it is crucial to not jump straight into promoting your business.

Jane Roper works within the Marketing & Communications department of Co-Ownership, Northern Ireland’s regional provider of shared ownership. She also owns her own consultancy Behind the Ad, which specialises in helping small business owners to understand how they can maximise their brand for growth.

Sam Marshall

Sam Marshall

The Beauty Guru Clinic in MediaCityUK, Manchester.

How Inclusive Are You Really?

Sam is a leading gender inclusivity expert, professional educator and recognised voice within the beauty industry. Backed by over 20 years’ experience, Sam has remained a commercial therapist throughout her career and is the founder of The Beauty Guru Clinic in MediaCityUK, Manchester.

Since studying Beauty Therapy in 1998, Sam has worked with well-known brands such as Aveda, Clarins, Dermalogica, Dr Murad and Leighton Denny. For nine years, Sam managed the prestigious Urban Retreat Salon within Harvey Nichols, Manchester.

Sam sits on the HABIA advisory board, British Beauty Council DEI Committee, and is an advisor to VCTC whilst regularly contributing to national and trade media. She has made numerous television and radio appearances and has a host of media interviews and feature articles to her name.

 Sam has an abiding passion for education, and for nurturing new talent within the beauty industry. She has worked as a freelance trainer in everything from nails to tanning and now teaches in waxing and advanced skin therapies. Sam educates under the brands The Wax Guru, Axiom Wax Academy and ACH Aesthetics.

 Sam is a founding member of “Skin Professionals UK” – a forum where professionals can gain education around all things dermatological. She teaches Trans Awareness to the Hair and Beauty Industry under the brand Be Trans Aware and is an HIV-awareness advocate and a member of George House Trust.

Samantha Kelly

Samantha Kelly

Twitter expert, Author, International speaker, connector of dots. Mentioned in many global lists including Forbes.

How to go global with Twitter and Linkedin

Samantha Kelly is a Twitter expert and Linkedin audio host with over 68k engaged followers! 

She is the author of ‘The Little Book of Twitter Magic’ and lives in Wexford. Samantha has been featured in Forbes, BBC, RTE and many global lists as a digital influencer.

Shirley Palmer

Shirley Palmer

entrepreneur, author, and consultant

Social Media Reimagined: Turning Likes into Impactful Change.

Shirley Palmer is an accomplished entrepreneur, author, and consultant with over 25 years of global experience in senior management roles. 

Her consultancy,, focuses on conscious leadership and mindset mastery, empowering management teams and senior professionals to unlock their potential and reach their objectives with unlimited possibilities. 

Shirley’s impact extends to the non-profit world, where she founded a UK health charity and served as an ambassador for GEN UK. She has received numerous awards and recognitions, including the Female CEO of the Year award. 

Shirley launched to aid entrepreneurs during the pandemic, offering business programmes, expert consultancy, and affordable membership clubs. Exemplifying strategic thinking, leadership, mindset and emotional intelligence, Shirley consistently inspires others to achieve success and foster happiness.

Peter Craven

Peter Craven Blue Sky

Blue Sky

4 Notes: How a Composer’s Party Trick Raised over £1M for Dementia Charities

Peter is the founder and Creative Director of BlueSky Video Marketing – a marketing agency specialising in video and other moving image content. From social media content through to webinars and live streaming, animation, TV advertising, recruitment marketing and customer service videos.
BlueSky works with customers through their Video as a Service model which allows organisations to embed moving image content into their everyday marketing communications through the development of 12 month content plans to help tackle real business issues and unlock new opportunities.
His favourite comment from a customer – which they were lucky enough to capture on camera – was “You appear to care as much about our business as we do – which is a rare thing.”

Una Carlin

Una Carlin

Carlin Creative

How to go global with Twitter and Linkedin

Una Carlin is a marketing, communications, media relations, crisis, reputation and event management expert and runs her own consultancy Carlin Creative.

 She has set this up, not as another PR agency but as a boutique, highly specialised service built around her own unique skills, talent and experience having worked for over 25-years in the creative industries, holding senior marketing communications roles at Channel 4 Television, ITV and the BBC in Northern Ireland and England.

 Career highlights include launching Channel 4 in the Nations and Regions, managing an ‘In The Heart of the City’ campaign to promote BBC Birmingham’s move from its outdated Pebble Mill Studios to new state-of-the-art broadcasting facilities in Birmingham City Centre.

As Head of Communications for BBC NI, Una also managed media relations for the Iris Robinson story for Spotlight and Panorama, promoted and managed reputation on the Troubles related drama Five Minutes of Heaven with Liam Neeson and Jimmy Nesbitt and managed media relations on the documentary series, Facing the Truth with Archbishop Desmond Tutu.

 Campaigns outside the BBC include, Rory McIlroy’s Dubai Duty Free Irish Open support for Cancer Fund for Children, the launch of its sister charity in the ROI and plans to build a second Daisy Lodge. A further extraORDINARYwomen campaign and event for Linen Hall Library. Una is also behind the local pancreatic cancer charity NIPANC #TimeMatters campaigns. Her talk will bring to life the conference theme ‘Social Media for Good’ with a dramatic conclusion.

Alan Wallace

Alan Wallace Belfast

Founder Inspiring Belfast

Alan Wallace is the founder inspiring Belfast and has become a renowned authority in the world of TikTok. 

Having gained recognition from the platform themselves, inspiring Belfast is currently the Official TikTok Local Ambassador.

Alan’s passion for TikTok extends beyond just its marketing potential. He believes that the platform has the power to connect people from all walks of life and create meaningful communities. 

With his extensive knowledge, infectious enthusiasm, and proven track record of success, Alan is the perfect choice for anyone looking to elevate their TikTok game.

Ashleigh Watson

Ashleigh Watson

Owner Of Copper Square

Hope Is Not A Strategy

Ashleigh Watson, owner of Copper Square, is a Social Media Strategist who partners with brands, executives and entrepreneurs to grow their personal and professional brands on social media. 

With over 16 years industry experience, Ashleigh knows the difference a Social Media Strategy can make, the importance of connecting with your audience and remembering that people and purpose are at the heart of all that you do. 

Ashleigh is the host of Social Media Savvy and has recently spoken at Salon Life, Spa Life International, DIAGEO Digital Jungle event in Dublin and  Digital Women events in the UK and was part of a panel of female entrepreneurs event hosted by Amazon. Ashleigh is a Fellow of the Chartered Institute of Marketing.

Shannon Rowan



From Heritage to Hashtags to Hair Goals: Connecting with Your Audience through social media

Let’s dive into the exciting world of social media and explore how to effectively connect with your audience. Whether you’re a business owner, a marketeer, or a content creator, let’s look into some insights and tips on grasping the power of social media and video to build great connections. Hear the amazing story of the 85-year-old brand Denman Brush and how they are utilising social media to keep their brand alive and timeless. 

James Griffiths

James Griffiths

Director in the Dispute Resolution team of DWF

Protecting your brand in the age of social media.

James Griffiths is a Director in the Dispute Resolution team of DWF in Belfast, and he acts for businesses, insurers and public authorities in relation to a broad span of commercial disputes and regulatory matters. 

 James specialises in technology, intellectual property and media law disputes, and regularly advises clients in relation to matters involving copyright, trademarks and passing off, design rights, patents and matters involving trade secrets/breach of confidence.  James’ media law practice focuses upon defamation, privacy, information law and data protection issues, including the management of reputational risk to individuals and businesses, and the challenges posed by social media. 

He has been described by the Legal Directories, Legal 500 and Chambers, as “an outstanding lawyer” who is “particularly effective on the tactical use of mediation“; “consistently excellent in commercial cases…His analysis of complex issues is first class“; “responsive, proactive, commercial and practical“; having an “ability to make even the most complex disputes manageable and an unrivalled skill at analysing the issues so as to identify the core of a problem and how to resolve it in the best interest of their clients“; and providing a “first class service

Social media represents a major opportunity, and a major risk, to all businesses.  When utilised correctly, it can drive engagement, improve brand awareness, and help businesses to soar.  However, when businesses do not have a strategy for dealing with potential threats online (both internal and external), so much hard work risks being undermined.  During this talk, we will discuss how businesses can protect their branding via intellectual property rights; monitor and take steps to protect their corporate reputation; and ensure that their own employees are all pulling in the same direction when it comes to social media usage.